Resume/CV

Multinational startup focused on global B2B sales of consumer wellness products across regulated and emerging markets

• Founded and operated the EU division, managing regulatory compliance, invoicing, and VAT registration while driving sales across multiple European countries.

• Identified and penetrated international markets including Europe, Asia, Latin America, and the Middle East by forming new partnerships with distributors and retailers, such as launching the Snuggie campaign in Australia and New Zealand, introducing multiple specialized dietary supplements across EU and APAC and bringing a version of Skechers fitness product to Italy and Germany.

• Negotiated cross-border contracts and pricing terms that accommodated varying regulatory, logistical, and economic conditions.

• Managed staff of six, on distributed teams, across the U.S. and Europe, establishing consistent communication protocols and sales processes across time zones.

• Controlled end-to-end supply chain operations to maintain product quality, reduce shipping delays, and manage fulfillment timelines for international clients.

• Cultivated executive-level relationships with global clients, navigating cultural nuances to secure and grow long-term partnerships.

• Represented the company at major international trade shows and networking events to increase brand visibility and build market intelligence.

• Created sales collateral and tailored presentations to match region-specific needs and distributor requirements.

• Collaborated with finance team to manage sales forecasts and currency impact analysis for EU operations.

• Partnered with product development to customize SKUs for export market requirements.

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Key Achievements

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• Built a profitable EU operation generating over 7 figures in annual revenues.

• Expanded company reach to over a dozen international markets through strategic outreach and market-specific initiatives.