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Resume/CV

Experience and Impact

Sep 2025- Present

Consultant

Self Employed

Jacksonville, FL 

Provide strategic advisory and hands-on execution support to international health/wellness & dietary supplement brands seeking expansion across global markets

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  • Advise brands on multi-channel market entry strategies across eCommerce, distribution, retail, and wholesale networks. 

  • Develop scalable go-to-market plans aligned with regional pricing, channel mix, fulfillment capabilities and regulatory requirements. 

  • Facilitate business with vetted U.S. and international manufacturing partners and full service logistics providers to support cost and efficiency.

  • Guide companies through International import processes, including customs compliance, health authority approvals, labeling standards and cross-border regulatory requiremnts. 

  • Support distributor selection, commercial negotiations, and partnerships to optimize margin, risk mitigation, and long-term growth. 

 

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Jan 2015 - May 2025

Business Development

Neve LLC

Jacksonville, FL 

Health and wellness venture focused on B2B2C eCommerce, global product distribution, and international growth

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  • Scaled a multi-million-dollar revenue operation from inception, owning the full sales lifecycle from lead generation and customer acquisition, through contract negotiation, close, and repeat business.

  • Developed and executed international sales and expansion strategies across North America, Europe, Asia-Pacific, Middle East and Latin America, establishing distributor and partner relationships in multiple new markets.

  • Led customer acquisition strategy across digital and direct channels, applying data and performance metrics to optimize pricing, conversion and revenue growth.

  • Managed complex, multi-stakeholder sales cycles involving suppliers, international partners, logistics providers, regulatory consultants and fulfillment vendors.

  • Collaborated cross-functionally with marketing, operations and product stakeholders to align go-to-market execution with revenue targets.

  • Oversaw eCommerce and digital sales operations, including Amazon Mexico, Amazon UK, Mercado Libre and direct-to-consumer storefronts.

  • Utilized analytical tools (Google Analytics, SEO, PPC, CRM) to inform forecasting, sales planning, and performance optimization.

  • Served as primary negotiator for distributor, reseller and partnership agreements, tailoring commercial terms to regional market requirements.

  • Ensured compliance with domestic and international regulations, label standards and export requirements.

 

Key Achievements

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  • Improved operating margin by 30% through pricing optimization, cost control and supply chain efficiencies.​

  • Built and grew a 7-figure eCommerce sales channel with high-margins

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Mar 2006 - Dec 2014

Business Development

Honeylife International LLC

Jacksonville, FL

Multinational startup focused on global B2B sales of consumer wellness products across regulated and emerging markets

 

  • Led international sales and business development initiatives across Europe, Asia, Latin America and the Middle East.

  • Launched the EU division, overseeing regulatory compliance, VAT registration, invoicing and regional sales operations.

  • Built and managed distributor and retailer partnerships, negotiating cross-border contracts and pricing structures tailored to diverse regulatory and economic environments.

  • Managed and mentored distributed sales and operations teams across the U.S. and Europe, establishing standardized sales processes and communication protocols

  • Represented company at international trade shows and industry events to generate pipeline and expand market intelligence

  • Partnered with product development to customize SKUs for regional market requirements.

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Key Achievements

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  • Built a profitable EU operation generating over 7 figures in annual revenues.

  • Expanded company reach to over 50 international markets through strategic outreach and market-specific initiatives.

  • Brought in a new Italian distributor who rapidly became one of the company’s top revenue generators.

  • Successfully opened the AUS/NZ market, resulting in a major revenue channel for the business.

Professional Skillset

Strategic B2B & B2C Selling

Global Market Expansion

International Sales/Distribution

MS Office (Word/Excel/PPT)

ZOOM

Product Lifecycle Management

Supply Chain Coordination

Teamwork & Collaboration

Google Suite

CRM - Salesforce

Languages

English (native)

Spanish (Intermediate)

Italian (Intermediate)

Hindi (Intermediate)

Education

BACHELOR OF SCIENCE (B.Sc.) - COMPUTER SCIENCE

Simon Fraser University, Vancouver, Canada

BACHELOR OF ARTS (B.A.) - ITALIAN & INTERNATIONAL BUSINESS

Univeristy of Wisconsin - Madison, Madison, WI

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